We all know that Google are constantly changing their search algorithm, so it should come as no surprise that many websites are falling behind on Google’s search engine requirements. However, what might come as a surprise is that the VAST MAJORITY of websites aren’t meeting up to Google’s expectations.
This is huge, because it means that although a website might look amazing to the human eye, Google will be less inclined to promote it in search rankings if it fails to meet their criteria. Obviously, this is a major problem for businesses that rely on search engine traffic to acquire new customers. A poor website will result in lower search rank, lost customers, and lost sales.
What does Google look for?
No one knows for sure as this is a closely guarded secret, however Google have a website tool that gives a huge clue about what’s important to them. It measures four key metrics which include Loading Speed, Accessibility, Best Practices, and SEO.
To find out more and test your website or any other website, visit: https://olympusdigitalmarketing.com
In order to meet Google’s expectations, it’s important to be very selective when choosing a web designer. This is because, most web agency’s OWN websites aren’t even meeting Google’s requirements. Sure, their website might look really fancy, and they may have an impressive portfolio of amazing looking websites, but none of that is of any use if Google aren’t impressed.
Even many so-called ‘Top’ agencies or ‘Award winning’ agencies are often failing. In many cases they are using old website builders, old website themes, old image formats, as well as outdated ideas about what Google actually wants. If they are living in the past and can’t get their own website to perform, why would anyone choose them to build a website?
Fortunately, one web agency that is keeping up with Google is ‘Olympus Digital Marketing’, a small agency based in North Yorkshire, England. “We understand that the Google search algorithm is constantly evolving, and most agencies struggle to keep up,” said John Martin from Olympus. “At Olympus, we make it a priority to meet Google’s search ranking criteria, allowing our clients to stay ahead of their competition online.”
In the four key areas mentioned earlier, Loading Speed, Accessibility, Best Practices, and SEO, Olympus Digital Marketing’s own website manages to achieve almost 100% across the board in Google tests. This is unprecedented among most agencies and even the best ones often fail to match these impressive results.
In addition to lightning-fast web design, Olympus offers ‘Hollywood style’ SEO services as well as comprehensive branding solutions, ensuring a cohesive and compelling online presence for their clients.
“Most digital marketing agencies are simply not keeping up with the demands of the modern internet” added John. “At Olympus, we don’t want people to just take our word for it, we invite them to test us against the competition and see for themselves who is performing and who is not.”
To learn more about Olympus and test their website or any other website against Google’s criteria, visit…
Comments are closed.